Quantum Solution - Site Review

Today I created a new category on my blog, called “Site Reviews”. It’s going to include my personal opinions about the UX of different websites. With the good and the bad. Website owners may feel some frustration but an open mind will know how to use this constructively.

On linkedin a couple of days ago, I saw a post: “San Francisco based Sequoia and NEA backed start-up looks for UI lead”. I went to their website, Quantum Solution, which at the time of the visit looked like this:

The title and the first impression tell me it’s a start-up in the financial space. Nothing more.

The bad:

the background is very dark, looks like a dead end
message “people make the difference” is weak (over-used)
the picture with the “people” is poorly finished, the background was changed into black but you can still see the remaining of a previous white background
the lower menu is not noticeable , just a change in their design, coloring and font size would make a tremendous difference
the logo doesn’t take you to home, this is frustrating once you have entered a page from the lower menu
the positioning of the menu at the bottom works if the message is short - it keeps focus on the message. But once the text occupies more real estate, the menu becomes invisible for the visitor, therefore frustrating as you don’t find a way to other pages
reading the content is particular eye soaring as the black background transforms the letters and shapes; it becomes very difficult to read
no home button/menu
no SEO whatsoever. the website home title is “untitled”

The good

it’s simplistic, the less the better in small websites like this
looks somehow professional (in spite of my comments above)
their pages “we understand” and “we deliver” are quite catchy, the design and the wording are nicely combined

After I browsed more pages I found out it wasn’t a quant fund after all…