How people really use the iPhone

We believe the iPhone has the most intuitive interface anyone can think of, all you have to do is tap, but we forget about a different type of demographics. The ones with a less geeky background

A study has been done in Santa Clara by “Create with Context” to see how people really use this gadget. And they’ve been kind enough to share their findings with us

The research has focused on older, non-trendy demographic:

Ages ranging from 30-55
With disposable income and purchase technology for self-consumption

The discoveries are very interesting. I took the liberty to share some screens from their presentations to show some interesting aspects

You can read more about this research and how iPhone users purchase application through iTunes on CreatewithContext.com

By alinutza

Comments

john doe May 9th

nfi if safari is like the browser on the ipod/iphone but using the browser on my ipod has put me off ever downloading safari on my pc.