Inc.com laid off its usability people. And its web developers

I was searching for some piece of information (detailed comparison matrix on ecommerce platforms) that Inc.com promised to give me.

Use this E-Commerce Product-Comparison Matrix to determine the features and functionality you need to launch an E-commerce Web site and find the vendors that can fill your needs.

Promised but only “IF” I create an account first

I’m so used with type of “payment” to get to my information that I type it blindfolded, half asleep with my toes. User accounts I have everywhere. I know what they want for me. So I went ahead and filled out more information than necessary. At the end, I clicked “Create account”

This is what I got:

The following questions came to my mind while I was waiting consciously for my “click on the link inside your email so that we know you are not a real person”:

• Where’s my article?

• Why there’s a piece of code in their site below the tab? (I would paste the code here but the last time I did - I’m writing this post for the second time - Inc.com made my ScribeFire crash. Not exactly the website itself but the piece of code I tried to copy paste)

Anyone who came anywhere near a usability book knows that you don’t make your users wonder so much. Maybe you let them muddle along if it’s a new feature that’s impossible to place but USER CREATION??

In the end I saw a very very small link that said “Continue”. I clicked. I downloaded my article. Here it is :

I didn’t get what I wanted, but at least I got a subject for my blog

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