User research - Saturday Night Live Style

A scene in the style of Saturday Night Live from GoodExperience.com

(I just couldn’t help reproducing it here, I see it so often)

Setting: Offices of Jack and Stan, owners of a popular spatula ecommerce website, spatula-forever.com.

Stan: OK, I’m ready to move forward with our redesign.

Jack: Really? Shouldn’t we do some user research first?

Stan: Whoa, partner, already done. Handled it this morning.

Jack: That’s… uh, that’s pretty fast. What did you find out?

Stan: We need more teal.

Jack: Teal. You mean the blue-green color?

Stan: Yes, teal. Lots more teal. And also a 3-D flythrough of something cool.

Jack: A flythr- ..wait, what kind of research was this?

Stan: I simply asked users what they wanted, and this is what they said.

Jack: People said “teal and a flythrough”, really?

Stan: Yep, pretty much. I gave them a list of everything they could ask for - favorite colors, favorite features, that sort of thing.

Jack: A list.

Stan: Yes, like I said. I emailed a bunch of users and said,
here’s all the colors you can have on the website - which would you
like more of? And here are all sorts of cool features, like a 3-D
flythrough of something cool - which would you like to see?

Jack: And people liked teal, and the flythrough.

Stan: Yeah. And a Facebook group.

Jack: You asked if they wanted a Facebook group?

Stan: Everyone’s on it, Jack. Are you on board or what? Yes, I asked if they wanted a Facebook group.

Jack: We sell spatulas, Stan.

Stan: The users have spoken, is all I can say.

Jack: Just curious, what’s the flythrough of?

Stan: I was thinking either an Egyptian pyramid or maybe Boston City Hall. Either way, award-winning architecture.