M&M - Join the Hunt - Mission Impossible

M&M is always well prepared for kids events. But for this year’s easter the 6 digits project seems to be a failure

It’s called Join the Hunt and the target seems pretty obvious - kids in love with the little colorful chocolate pills

I bet by the traffic and the experience I had entering the site, that their money were wasted.

Here’s why:

1. The key message, why the site is in place and what you need to do to join the hunt and win prizes loads with snail speed

2. The whole flash app breaks my computer, I already restarted it and trust me, on my computer i do tons of imaging and rendering, so I’m not talking about a granny computer here

3. To login you have to fill a form that doesn’t look like the form. But that’s not even a quarter of the problem. I was motivated to fill it to see what’s behind the site. But I bet users leave in the middle of it:

While you click on the fields with the personal data, the info disappears. Hence you have no idea what you need to fill in the boxes

4. The games fail to play, and the instructions are quite hard to read (at least in the pool game, the boat sits still and there’s not much I can do)

And all these things are packaged in such nice animations and nice concepts. It’s a shame nobody paid any attention to usability, loading time or at least getting the message across