About me

User Experience Design is my passion.

Both from the analytical and the creative sides: I’m an engineer, with a Masters in Computer Sciences and several years in Product Management, yet I very quickly found myself designing icons and layouts in Photoshop - for fun at first, professionally later.

My goal in this blog is to explore the interaction between design and user behavior - what makes us click, what makes us buy and register, why some websites are better than others and why some amazing ones fail.

Keep up with my blog! You can also contact me at any time at alina at iterating.net

…And no Lila, this pumpkin will not fit in my Dior bag!